Tuesday, March 19, 2019

19A- Idea Napkin No. 2

1. Hi, I am Alex Bachenheimer, a junior majoring in business administration with a certificate in sports management. My talents are that I am a hard-worker and have great communication skills. I love to work in groups because of the total brain power that is there that can help produce a bigger product. I am a leader and someone who knows sometimes in a specific project I may have to take the back seat and take on a different lesser role. My experiences entrepreneurial wise aren't too huge, I used to do local car washes in my neighborhood at a young age as well as sell jerseys and sneakers. My career aspirations are to work in the sports industry either as a sports agent or in a professional sports organization. My business concept of stop-in-go was something that I thought about while I was a freshman at school and believed the idea of it had potential something that maybe could be realistic. I don't think it would play a major role in my life, but for right now it could have some significance.

2. I am offering an application service that connects local college students amongst the state of Florida to communicate and chat about car rides that will be taking place on future dates. It essentially is a platform for communication and allowing college students to see who they are riding with and offering them incentives and features within the application.

3. I am offering my application to specifically college students, both male and females. They are my demographic and target market because I am focusing on making going home more convenient and easy for students around the state of Florida. This service is suppose to be for college students who find a hard time to get a ride home to their respected city.

4. Customers will actually pay for this service because instead of having to take greyhound or red coach busses, they will have a much easier way of finding local rides at a much cheaper price. They also will be riding with college students versus random strangers on a bus. My application gives incentives and features that other options don't.

5. The thing that sets me apart from everyone else such as facebook is that this is much more convenient and holds features and incentives such as tipping and food coupons. Using facebook to connect with kids is not always an easy task and sometimes harder than you want it to be. Using my application gives you complete background checks on people and gives you a better sense of comfortability.

I believe that these elements fit together very well and strengthen the overall message and goal of this application service. I was once a freshman with no car and put in a situation where I had to take a random bus company back to south Florida. My service offers a much more convenient and easy way to facilitate that. These elements put together complete the overall message and system that I am trying to accomplish. This had a lot of potential and believe this will be a very popular idea moving forward.

Two main points that I took away from my feedback memo is that I should explain more thoroughly the incentives and features that my application has and what comes with it as well as how far am I trying to expand this service. Just within Florida or am I trying to expand throughout the United States. I incorporated these ideas back into my napkin by specifically listing my goals and what I want out of this service, especially listing incentives and features. Overall, I hope I can put this app to usage.

3 comments:

  1. Alex,

    You did a great job explaining your product in the idea napkin. I can clearly see the motivation and how the product could be a money saver for people, and therefore be able to capture a portion of that money in the process. I agree that the elements of your idea fit together well and do not conflict with each other. I think you were successful in adding elements from the feedback, improving the completeness of your idea. To make your post easier to understand, I would use section headings and perhaps try to answer the questions of the assignment in a more conversational manner, instead of simply answering by question number. Nevertheless, great job with your post and your use of the feedback.

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  3. Alex,
    I think you did a really good job detailing your idea and explaining how your application can truly help a current need. Being able to successfully choose a certain target market and address their needs in a way that matches their personality is vital, and I think you were able to do this in your post. Also, your #5 response explaining how you differentiate yourself from others is descriptive and useful in identifying how you can obtain a competitive advantage. Great post!

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